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About Promise




































Estee Annerl Shiraz

Each edition of Promise Lifestyle Magazine includes:




  • American Dream - the story of a successful person/family. 

  • Behind the Suits - a profile of a politician/businessman.

  • Stardust - the story of a Jewish-American artist/celebrity.

  • Live in a Dream - model houses and apartments.

  • Paradise Breeze - selected travel destinations.

  • Beauty and Fashion - trends/tips from around the world. 

  • New Look - plastic surgeries and skin treatments.

  • Adrenalin - extreme sport and entertainment activity. 

  • Mindbender - the power of the mind, by Uri Geller.


Professional columns and sections:


  • Ask Dr. Ellen - relationship advice and consultation.

  • Business and Law - legal advice and business counseling.

  • Zodiac - monthly horoscope.

  • Personality from A to Z - handwritings analysis.

  • Healthtime - nutrition and medical issues.

  • Spiritual Journey - Judaism and mysticism.

  • Successful - career profiles.

  • Consumer Report - product research and market analysis.

  • Hollywood News - updates and news from Hollywood. 

  • Unbelievably Real - a story from a private investigator.

  • Delicatesse - chef's recommended recipe.

  • Wild Life - restaurants and night clubs in Miami, LA, NY.



Estee (Etty) Shiraz, CEO & Editor-In-Chief: 

Promise Lifestyle Magazine is a bi-monthly publication, aimed at the Jewish American audience. It offers a unique and intellectual format featuring interesting articles on a varied range of subjects and with a Jewish, however non-religious, emphasis.


Promise Lifestyle Magazine contains approximately 150 glossy, full color pages. Cosmopolitan, non-local and not representing any city or state in particular, Promise is distributed in South Florida, New York, Los Angeles and Atlanta, and can be found in hotels, airports, luxury residential, banks, attorneys' offices, retail establishments, community centers, kosher products stores, Jewish schools, and more. 



Estee Annerl Shiraz, Promise Lifestyle Magazine

Estee Shiraz founded Promise Magazine in 2003, with the desire to offer a unique concept of an upscale lifestyle publication featuring rich and intellectual, yet light, reading material, appealing especially, but not solely, to the Jewish American population. She managed to recruit top-notch writers, highly-acclaimed professionals and top leaders in their fields as contributors, to include plastic surgeons, legal, health, relationship, business, fashion, finance and nutrition experts, amongst many others. All have worked together to keep Promise intriguing and up to date in relating to topics that are relevant to everyone's lives. This team of professionals across the globe has worked meticulously to bring the very best to Promise readers, while Estee serves as the magazine's editor in chief from inception and throughout the years.    

Estee Shiraz brings over 15 years of experience in writing and editing hundreds of articles and press releases, presenting different establishments to the media, overseeing the production of catalogs, magazines, marketing communications and strategic materials, and managing numerous campaigns and special productions

in show business, politics, luxury lifestyle, hospitality and other arenas. Shiraz has been consistently recognized as top performer with a track record of unusual achievements and an ability to initiate and develop innovative and award-winning strategic communications. American Graphic Design Award, Benjamin Franklin Award and Florida Print Award, are just a few of the awards she has received throughout her career. Estee Shiraz resides with her family in Miami, Florida, since 2003.

Writers, Correspondents and Columnists:  


  • Robin Samelson 

  • Uri Geller

  • Dr. Ellen Kreidman

  • Dr. Toby G. Mayer

  • Dr. David M. Frisch

  • Dr. Carolina Ackerman

  • Annabel Burton

  • Eilon Ben Yosef

  • John C. Hamlin, Esq.

  • Glenn Gold, Esq.

  • Cindy Shuster

  • Ronni Litz Julien

  • Rabbi Daniel Asor

  • Moti Shapira

  • Emily Foley

  • Chef Thierry Bontoux

  • Chef Sherry Sultan

  • Madeline Gerwick-Brodeur

  • Ron Podchlebnik

  • Joe Levy

  • Esther Steinberg

  • Fausto Calava

  • Jeanine Esquenazi

Promise Lifestyle Magazine's CEO and Editor-In-Chief, Estee (Etty) Shiraz, is a communication affairs expert, who holds a Master's Degree in Political Science, Journalism and Public Communication from Bar-Ilan University, Israel.


Shiraz started her communication career as spokesperson and director of marketing & PR at the prestigious Opera Tower residential hotel and shopping mall in Tel Aviv, Israel, where she managed to increase total revenue by over 18% within her first year in the role, due to developing  

and executing an outstanding PR, advertising and marketing campaign 

and successfully presenting both the facility and the company to the

media and public. 

Her next role was VP of marketing, PR and sponsorship at a startup television production, which she rapidly managed to build as an icon and a constant rating leader during the production's four shooting seasons (four years), playing a key role in marketing the series and selling it to broadcasting TV channels nationally and internationally. 

Up for a new challenge, Shiraz ventured into politics and served as head of communications at a political party, successfully escorting it to the coalition at the end of an intense and controversial political campaign.






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